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Create the BUZZ by communicating monthly with state organization presidents, communications committee chairmen, editors and web masters; post communication, e.g. "Tip of the Month" on the Society Web site
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Encourage chapters to publish information about their activities in local media
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Provide suggestions to chapters to make the Society more visible
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Recognize outstanding educators
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Encourage the use of "elevator speeches"
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Distribute / Share Society publications in various community locations such as doctors’ offices, libraries, teachers’ lounges, etc. Encourage the use of "elevator regional conferences and international conventions
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Present pre-conference training sessions for state organization editors speeches"Recognize outstanding educators
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Provide model press releases for members at chapters, state organizations, and web masters and offer communications workshops at regional conferences
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Study and utilize at least one Leadership Tool from "Leadership Tools on the Net." Encourage all members to do the same